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Question

110. Deputy Róisín Shortall asked the Minister for Justice and Equality the details of each instance of advertorial content commissioned by his Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if he will make a statement on the matter. [10777/18]

Answer

Minister for Justice and Equality (Deputy Charles Flanagan): The following table details relevant content commissioned by my Department and agencies under its remit in the last 12 months. The use of these platforms has allowed valuable public attention to be drawn to the often hidden issues of human trafficking and domestic violence.

Date Name of Campaign/Purpose Platform Cost
15 August 2017 Human trafficking awareness raising article (Blue Blindfold campaign) Metro Éireann (hard copy and online) €1,291.50
March & August 2017 Promoting the ‘What would you do?’ campaign on domestic violence Mummypages.ie  See below
March & August 2017 Promoting the ‘What would you do?’ campaign on domestic violence Shemazing.ie See below
March & August 2017 Promoting the ‘What would you do?’ campaign on domestic violence Magicmum.ie  See below
September 2017 Promoting the ‘What would you do?’ campaign on domestic violence The Journal See below
November 2017 Promoting the ‘What would you do?’ campaign on domestic violence The Public Sector Magazine  See below
December 2017 & January 2018 Promoting the ‘What would you do?’ campaign on domestic violence Irish Times (Print and online)  €61,808.00*
Total Cost      €63,099.50

*I am informed that for reasons of commercial sensitivity it is not proposed to provide a breakdown of the cost per publication/platform in relation to the promotion of the 'What Would You Do?' campaign as highlighted in the table - this figure comprises the total spent on the six publications/platforms named above.